Toys'R'Us Is Still Alive, Now As Geoffrey’s Toy Box?

10/3/2018 Toys'R'Us

Toys'R'Us filed for bancruptcy a year ago and closed its doors in June of this year. About 31,000 people lost their jobs in the process. Now, according to a story published on and various other news outlets this morning, it seems that Toys'R'Us will make a comeback under Geoffrey's Toy Box!

Toys "R" Us had planned to auction off the rights to its name and the Babies "R" Us brand. Bidders had already made offers for them, according to the filing. But the company's owners decided to cancel the auction. The company said it is considering "a new, operating Toys 'R' Us and Babies 'R' Us branding company," the filing said. The plan would "create new, domestic, retail operating businesses under the Toys "R" Us and Babies "R" Us names, as well as expand its international presence and further develop its private brands business."

For the full story head to and we'll update you here on J.B. once new information becomes available. 


Wookiee Weekend In Australia This Saturday At Toys'R'Us!

5/3/2018 Toys'R'Us Solo: A Star Wars Movie Hasbro

Do you live in Australia? If so you might want to stop by your local Toys'R'Us store for Wookiee Weekend! The official Toys'R'Us website in Australia has announced that they will be handing out a Wookiee mask on Saturday plus there will be a "photo worthy surprise" at several locations, please have a look below! If you live in Australia and you'll make it to the event please share some images with us!

Wookiee Weekend


Abandoned Toys'R'Us Turned Into Massive RAVE!

4/16/2018 Toys'R'Us

An abandoned Toys R Us store in London got an unusual makeover last month. Five people are accused of turning the once-popular toy retailer into a nightclub-like venue to host an enormous rave in late March.

The Hounslow Police of West London busted the “massive Easter Weekend rave," which was dubbed “Raves R Us,” making light of the toy superstore’s iconic logo. Have a look at the two tweets below!

The Return Of KBToys!

3/18/2018 KBToys Toys'R'Us

Ellia Kassoff, founder at Strategic Marks, LLC, KB Toys and Leaf Brands, LLC, revealed that bringing KBToys back has been in the works for quite some time. Have a look at some excerpts below and make sure to read the entire announcement on LinkedIn

"Wow! is all we can say after our first announcement here on Linked In that we're bringing back @kbtoysstore very soon. We're received so many calls, emails, and private messages of support as we try to #savethetoyindustry. Due to the overwhelming response, we can't commit to replying back immediately but we will get to all messages as fast as we can. Many of you asked what our plans will be and all we can say is we spent the last six months working on a sustainable model to bring back KB Toys the right way so it can compete with not only the big box stores but on-line as well."

"Our umbrella, Strategic Marks, LLC has been very successful bringing back many of the most popular products and companies over the last ten years because we follow a very strict formula; [To bring back the experiences we loved as a child, just as you remembered them]. With #kbtoys, we had to also look at why they initially failed and to make sure those mistakes won't be made again. Now, with the closing of @toysrus so quickly, it caught us by surprise so we've spent the last few days with our team and leaders in the toy industry to figure out how we can accelerate the project so our stores can open for the Christmas season. When we're ready, you will be very happy with the results and we believe our model can withstand both on-line as well as other large competitors for not only the short-term but long-term as well."

Read the full announcement on LinkedIn!

KB Toys


Toys'R'Us Will Likely Close All Stores In The United States

3/14/2018 Toys'R'Us

The failure of the big-box chain would put up to 33,000 Americans out of work, an announcement is expected as early as tonight! For the full report have a look at the Wall Street Journal article please. 

TRU closing

Poe's Boosted X-Wing Fighter Showing Up At Toys'R'Us Stores

10/28/2017 The Last Jedi Hasbro Toys'R'Us

We've received several reports from collectors who have found Poe's Boosted X-Wing Fighter vehicle at Toys'R'Us stores from east to west coast in the United States. The starfighter retails for $49.99 and compared to the Force Awakens version has now electronics built in. The included Poe Dameron pilot figure was also Force Link enabled. Happy Hunting!

Poe's Boosted X-Wing Fighter

Toys'R'Us Poster #2 Revealed And Now Available

10/28/2017 Toys'R'Us The Last Jedi

Toys'R'Us stores across the United States are now giving away the second of three Star Wars posters leading up to Star Wars: The Last Jedi. You'll get the poster with a Star Wars purchase of $7.99 or more. Have a look at the picture below to see what the poster looks like.

Star Wars Toys'R'Us Poster

Buy 1 Get 1 Free Black Series 6" At Toys'R'Us

9/4/2017 Toys'R'Us Force Friday II The Black Series

Just right after Force Friday weekend Toys'R'Us has put The Black Series 6" figures on sale! If you buy one you will get one free and they will honor purchases from the past weekend. So head on over to your local Toys'R'Us, pull out your phone and show them your receipt, and then pick out some more Black Series 6" figures for free! The deal is good until September 17, happy hunting!

Star wars the black series

Star wars the black series

Lots Of Old Stock At Toys'R'Us!

6/10/2017 Toys'R'Us Toy Run

While on a Toy Run yesterday we took some pictures of a local Toys'R'Us store in the Seattle, WA area. There was a ton of old stock still sitting on the shelves, including the Force Awakens Millennium Falcon, Tie Fighters from The Force Awakens and TFA basic assortment figures. There were still lots of Black Series 6" Constable Zuvios, Finns, Guavian Enforcers, Jyn Ersos and Cassian Endors (Eadu) figures, but at least they were 40% off. The 40th Anniversary figures were nowhere to be found with the exception of the Legacy Vader pack. The AT-ACT vehicle from the Rogue One toy line was marked as "clearance", but still cost $249.99. 

What do the shelves look like in your area?

Star Wars at TRU

New In The Database: Cassian Andor VS. Stormtrooper 2-Pack!

1/8/2017 Hasbro Rogue One Toys'R'us

You can now find the Toys'R'Us exclusive Hasbro 3 3/4" Rogue One action figure 2-pack in the database. This set includes figures of Cassian Andor and a Rogue One Stormtrooper. You can learn more about each figure here: 

Captain Cassian Andor

Rogue One Stormtrooper

Cassian Andor VS. Stormtrooper

Battle Damaged Tie Striker Found On Sale At TRU!

11/18/2016 Hasbro Toys'R'Us Store Report

The Toys'R'Us exclusive Tie Striker vehicle which has extra battle damage deco and a uniqule painted Tie Fighter pilot with silver tear stripes down on the helmet, has been found at Toys'R'Us stores for 20% off. Happy Hunting!

tie striker hasbro


Tie Striker

Toys'R'Us Ad 10/27/2016 - 11/19/2016

10/25/2016 Toys'R'Us Sale

Toys'R'Us has sent out The Great Big Toys'R'Us Book Of AWWWESOME to their rewards members. The book is fairly light on Star Wars but it does mention some good sales.

Star Wars Toys'R'Us Ad

TRU Exclusive Shadow Trooper 12" Found

10/19/2016 Toys'R'Us 12 inch Hasbro

The Toys'R'Us exclusive 12" InteracTech Shadow Trooper was found at the Tukwila, WA location yesterday!

TRU Exclusive Hovertank Pilot!

9/20/2016 Toys'R'Us The Black Series Hasbro

It was revealed today via that Toys'R'Us stores will carry an exclusive The Black Series 6-inch action figure!

Midnight Madness At Toys'R'Us!

9/13/2016 Midnight Madness Toys'R'Us

Toys'R'Us has officially announced that they will be holding a Star Wars: Midnight Madness event at their stores.