During Disney's D23 Parks And Resorts panel on August 25th, 2019 it was announced that the Disney Store will set up 25 shop-in-shop sections inside Target stores to sell Disney Store exclusive merchandise. This is not a seasonal set-up and will grow into 40 additional stores throughout 2020.
Disney store at Target will launch on October 4th, 2019 just when the new assortment of merchandise from Disney’s Frozen 2 and Star Wars: The Rise of Skywalker hits shelves.
Disney store at Target locations will be a Target-operated, branded “shop-in-shop” layout with an average of 750 square feet, strategically located inside Target stores adjacent to kids clothing and toys, replicated online at Target.com/Disneystore and in the Target app, available for download on iOS and Android. The “shop-in-shop” will feature an enhanced Disney assortment of more than 450 items, including more than 100 products that were previously only available at Disney retail locations.
Guests will be able to browse and shop a variety of Disney Princess, Star Wars, Marvel, Disney Junior characters, classic Disney plush, apparel, home and holiday-specific products. They’ll also be able to access collectible merchandise, including the Disney Animators’ Collection with dolls, clothing and accessories. Items will range in price from $2 - $200, with many items under $20. Disney store at Target will offer a welcoming and engaging shopping experience for the entire family, with music, interactive displays, photo opportunities and a seating area where families can relax and watch Disney movie clips and Park events.
Shoppers will be able to take advantage of all of the benefits of shopping at Target when they purchase items from Disney store at Target, whether online or in stores. Guests can purchase Disney products with 5% off using their Target REDcard and can take advantage of convenient pickup and delivery options, including same-day pickup, same-day delivery and free two-day shipping.
Here is the list of the 25 stores for 2019:
We'll report about the shop-in-shop Disney Store experience in October when they have opened.