The Star Wars: Movie Heroes toy line was released on January 30th 2012 and ended in Spring 2013. The basic figure assortment wasn't very popular with collectors because of the character selection and the many re-releases in the series of previously available Star Wars figures. The series was mainly aimed at children and many figures had action features such as light-up lightsabers or some sort of "spinning-action".
Outside of the basic assortment, Hasbro released some fantastic collector focused gems such as the Ewok 5-pack, the Yavin pilot multipack (which included a newly sculpted Jek Porkins), and the newly sculpted Biker Scout with Speeder Bike.
Here is a look at the 2012 basic assortment from The Movie Heroes toy line.
Here are figures from the Star Wars Movie Heroes series, which were released in Battle Packs.
Following figures were exclusively available in 2-packs at Target stores. There were a total of four figures.
The Movie Heroes figures listed here were bundled together with vehicles.