How Has Retail Adopted To The Toys'R'Us Bankruptcy?

11/4/2018 Holiday 2018

We are about 2 1/2 weeks away from the biggest shopping day in the United States, Black Friday, and the kick-off to the Holiday shopping season. With Toys'R'Us having closed their last stores in the U.S. in June of this year, we were wondering how the announcements made by retailers about how they were planning to fill the void left by Toys'R'Us, has translated onto the retail floors so far. 

Kroger announced  to roll out Geoffrey's Toy Box pop-up displays in almost 600 Kroger mainline and subsidiary stores across the United States. This past weekend we've found the first Geoffrey's Toy Box displays, and even though it's an increase of toys in the toy department, the increase is small. Kroger and Fred Meyer stores in particular have aisle displays filled with toys already anyways during the Holiday season, and the only real change to previous Holiday seasons seems to be that customers can now purchase previous Toys'R'Us exclusive brands such as Animal Zone, Imaginarium, Journey Girls, Edu Science, You & Me, and Just Like Home. Interesting here is that the prices for toys in Geoffrey's Toy Box pop-up displays will not exceed $49.99. This all sounds great but from a consumer point of view the actual visible change in the toy department is hardly noticeable.

Kroger Toys