25 years ago - the world was first introduced to the wonders of the Star Wars universe. George Lucas' fantasy not only revolutionized the film industry - but also changed forever the way kids dream and play. From the saga's very beginning - Kenner/Hasbro and Lucasfilm have teamed to recreate the fun and excitement of the Star Wars movies through their action figures - vehicles - and play sets designed for kids of all ages.
A quarter of a century later - Star Wars remains as popular and relevant as ever. With the saga ready to embark on its latest adventure with Episode II: Attack of the Clones - Hasbro has created its most detailed - authentic - and (most importantly) fun Star Wars toys yet to thrill a whole new generation of fans.