Toys'R'Us Is Still Alive, Now As Geoffrey’s Toy Box?

10/3/2018 Toys'R'Us

Toys'R'Us filed for bancruptcy a year ago and closed its doors in June of this year. About 31,000 people lost their jobs in the process. Now, according to a story published on and various other news outlets this morning, it seems that Toys'R'Us will make a comeback under Geoffrey's Toy Box!

Toys "R" Us had planned to auction off the rights to its name and the Babies "R" Us brand. Bidders had already made offers for them, according to the filing. But the company's owners decided to cancel the auction. The company said it is considering "a new, operating Toys 'R' Us and Babies 'R' Us branding company," the filing said. The plan would "create new, domestic, retail operating businesses under the Toys "R" Us and Babies "R" Us names, as well as expand its international presence and further develop its private brands business."

For the full story head to and we'll update you here on J.B. once new information becomes available. 


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